Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach
نویسنده
چکیده
Progress in transforming current food consumption and production practice in a sustainable direction is slow. Communicative, sustainable consumer policy instruments such as eco-labeling schemes have limited impact outside the green segment and within the mainstream market. This article asks how sustainably produced food can be described in order to promote such food. Based on six cases, it aims to conceptualize the common denominators of sustainable food production by drawing on recent literature on sustainable marketing and on food and sustainable development. Contradictions and implications in terms of labeling schemes, global sourcing and consumer food practice are discussed.
منابع مشابه
Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario
Building on existing work evaluating food-attribute labels, we use data collected in 2010 from a national web-based survey of 1,002 households to examine consumer inferences and valuations of food products promoted as “sustainably produced.” A best-worst scale framework was implemented to identify how consumers de ine “sustainably produced” and their preferences for each of the sustainable farm...
متن کاملSustainable Information Exchange and Market Access: Use of Mobile Phone in the Marketing of Food Crops by Farming Households in Rural South East Nigeria
The place of information in addressing market access and participation limitation, which hinders farmer’s welfare and poverty reduction efforts in many developing countries, cannot be over-emphasized. This study therefore examined the use of mobile phone in the marketing of food crops among farming households in rural south east, Nigeria. A multi stage sampling procedures was used in the select...
متن کاملChallenges and Opportunities in Tomato Production Chain and Sustainable Standards
Tomato (Lycopersicon esculentum) is an important member of the Solanaceae family. It is mainly used as food and cash crop globally. Tomato also serves as an ornamental plant in some parts of the world. In urban areas, this crop is included in the foodscaping systems where it is grown in hanging baskets, growing pots and aquaponics for aesthetic and food purposes. Tomato production is m...
متن کاملA study for the implementation of web-enhanced relationship marketing focused sustainable growth model on Bangladesh cricket board
A Relationship Marketing (RM) model has been developed through the analysis of web-enhanced RM focused promotional strategies of five grown sporting cases. Based on the encouragement and consequent approval of Bangladesh Cricket Board (BCB), the potential implementation of the model on BCB has been justified to enable their sustainable growth. A focus group study has been undertaken to justify ...
متن کاملProviding a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...
متن کامل